PLANET ARDBEG
Campaign photography for Planet Ardbeg. The overarching concept was simple. A series of other worldly hands reach through from alternative dimensions to grab a glass of the smokey single malt Ardbeg. A series of different graphic artists were commissioned to illustrate each of the hands before they were dropped into each scene in post. "Grab yours, before they do!" A very fun shoot to work on.
Each Ardbeg expression had a drink and comic book character associated with it; The Guardian, The Beastie Float & The Genie Toffee.
Below are some spreads from the Planet Ardbeg graphic novel that was also created as part of the overarching campaign.
